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ZAOLLA SILVERLINE THE CABLE OF CHOICE FOR WILLIE BASSE

10/10/2011

Zaolla Silverline,

Los Angeles, CA - October 2011... Ask any audio professional about a cable's impact on sound quality and you'll inevitably be told one's choice of cable is not the place to save a few bucks. Such is the case for Willie Basse. Best known as the former frontman of the legendary Los Angeles based rock band Black Sheep, Basse is a multitalented vocalist/bassist, audio engineer and producer, artist manager, studio owner, and actor. Whether on stage or in the studio, Basse never cuts corners when it comes to his cables, and that's precisely why he insists on using Zaolla Silverline Artist 500 guitar cables with his instrument and Zaolla Silverline microphone cables in his studio.

Break Away-released in 2010 on the New Empire Media label-is the title of Basse's most recent single, which features Dokken/Lynch Mob guitarist George Lynch and Scorpions drummer James Kottak. As a solo artist, Basse is very particular about his sound and, for the past 3+ years, has relied on Zaolla Silverline cables. He discussed what led him to Zaolla Silverline.

"I've spent three quarters of my life dedicated to achieving a better sound," Basse explained. "Over the years, I've conducted numerous cable and connector ‘shootouts' and I consistently prefer the sound I hear with Zaolla Silverline. I really like the Artist 500 guitar cables. The cable's solid silver core makes for a much better signal conductor. I first learned about solid-core silver from Doug Sax and Stephen Haselton from the old Mastering Lab in Hollywood and when I listened, I was sold. The Artist 500 is, by far, the most accurate cable available in terms of sound quality. This cable delivers a clean, clear, punchy representation of the sound. These cables enable me to hear exactly what my ears are hearing when I'm standing in the room with the instruments."

"I'm equally impressed with the plugs on the ends of these cables," says Basse. "Everything about the Artist 500 is top notch. The build quality, the way they wrap, and the way they lay flat on stage. I've had my Zaolla Silverline cables for a good 3-4 years and they simply get the job done better than any other brand I've tried."

Zaolla Silverline Artist 500 guitar cables use silver-core plugs by G&H Industries. Being 99.99% pure silver to increase conductivity and improve sonic responsiveness, these plugs are the only ones on the market with solid-silver core connections-making them the ideal complement to Zaolla Silverline's cable.

Basse is equally fond of his Zaolla Silverline microphone cables. "These mic cables are clearer than any other cable brand I've experienced," Basse reports. "From the microphone to the mic preamp and on to the channel input, I use my Zaolla Silverline cables all the time. Cables are a critical element in the studio that can't be overlooked. Zaolla Silverline is as accurate and true to the source as you can find. With these cables, I know exactly what I'm getting when it comes to the sound."

In addition to their superior sound and build quality, Basse was equally complimentary of Zaolla Silverline's customer / technical support services. "On my last tour I was opening for Steven Adler (drummer from Gun's N' Roses) and his new band, Adler's Appetite-we had 40 shows booked. I needed more cables and wherever I tried to buy them, the stores were out. I contacted the company and not only did they build me the cables I wanted, the company express shipped them to me. The folks at Zaolla Silverline were really on top of the situation. I was able to get the cables I needed in time, so I didn't have to stress out over the matter. They were great to deal with."

Currently, Basse is preparing for the Willie Basse Feed America-NOW tour (www.feedamerica-now.org). This will be a campaign to fund community food banks across the nation in an effort to help those people who have encountered difficulties during our nations' current economic downturn. The plan is to launch this effort right after Thanksgiving. "These are tough times for a lot of people," Basse says, "One in every four children go to sleep hungry and I really want to help change this."

Shifting his attention back to his preparation for the upcoming tour, Basse offered this closing thought, "Working with Zaolla Silverline cables has been like taking the cotton out of my ears or lifting the blanket off my head. Thanks to these cables and their excellent audio qualities, I can hear clearly and this enables me to see, or visualize, the music better in my mind. If you're looking to improve your sound, start with your cables and take a good, hard look at and listen to Zaolla Silverline."

To learn more about Willie Basse, visit: www.williebasse.com or www.rockforrecovery.com.

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